What You’ll Do:
The Senior Marketing Specialist is responsible for executing marketing strategies to drive engagement and sales at on-site communities.
Your Key Responsibilities Include:
- Work with the Marketing Director to develop the general marketing plan, budget, and plan execution.
- Determine marketing plans to support community sales need.
- Create and submit creative briefs to corporate marketing team for production of marketing assets.
- Manage marketing collateral requests from the on-site sales teams.
- Provide direction to vendors for permanent and temporary signage.
- Coordinate division-specific social media account posts and manage public responses.
- Send targeted e-blasts through Lasso (CRM) and oversee list management.
- Create promotional landing pages and maintain the Division’s presence on CenturyCommunities.com.
- Ensure deliverables of major projects are met by collaborating with Corporate Marketing and the VP of Sales & Marketing.
- Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
- Initiate site visits weekly to review existing campaigns and generate new ideas and messaging for every marketing window.
- Evaluate and manage signage, flag, and sales office condition.
- Generate ideas to engage with Realtor contacts and establish relationships with new broker offices.
- Support the planning and executing of special events, including new community grand openings, re-launch events, and Realtor events.
- Maximize vendor relationships for cost-effective strategies.
- Coordinate interior and exterior photography of new communities, new product lines, etc., for use in company marketing material.
- Conduct market analysis and monitor competitive activity for new and existing communities.
- Attend industry-specific events, expos, etc., and new community grand openings and events.
- Perform other duties as needed or assigned.
What You Have:
- 3+ years of previous residential homebuilding Marketing experience is strongly preferred.
- Knowledge of sales and marketing concepts.
- Strong verbal and written communication skills.
- Ability to operate in a high-energy, high-intensity, rapidly evolving environment.
- Data-driven with strong analytical skills.
- Current with the latest trends and best practices in online marketing and measurement.
- Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel.
- Excellent organizational skills and detail oriented.
Your Education and Experience:
- A Bachelor's degree in Marketing is preferred, or a Bachelor's Degree in communications or a related field.
- A minimum of 3 years of Marketing experience.
About Century Communities
Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that’s you—if you’re a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level—then apply today!
As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, with a focus on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits to build successful and rewarding careers. We’re committed to fostering an environment of diversity, inclusivity, and respect, and building a culture dedicated to ethical business behavior and responsible corporate activity.
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