Overview
The Marketing & Information Specialist will assist the marketing manager with analyzing the market data to create and execute a targeted, direct marketing strategy, that drives qualified traffic while maintaining the brand integrity of Beazer Homes. This role will also interface with online prospects with a goal of providing strong customer service and the ability to convert into onsite traffic.
Company Overview: Beazer Homes is committed to employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy.
Primary Duties & Responsibilities
Administration
- Gathers, organizes, and maintains visual assets in the media library (photography, virtual tours, etc.) and shares with Sales and Marketing departments for use on beazer.com, MLS, social media, and collateral.
- Performs general administrative duties as needed including coding and processing of invoices, setting up of new vendors and tracking of advertising and promotions budgets with MM.
- Participates in weekly sales and marketing meetings.
- Maintain & socialize Beazer’s brand standards (manual).
- Regularly pulls PowerBI reports including, but not limited to, marketing analysis, marketing mapping and customer experience. as assigned for measuring ROI and analysis of Sales and Marketing initiatives.
- Manage print & production vendor relationships (Local Printers, Office Depot & PCI); manage applicable inventory supply
- Audits and provides recommendations on property listings, including photos, in MLS.
Marketing Execution
- Acts as a company brand ambassador with the division team, including the planning and execution of internal communications to drive awareness of marketing campaigns, projects, etc…
- Assists MM to coordinate model photography, community and model videos and quick move-in photography with local vendors providing guidance on shot lists and video requirements per brand standards.
- Coordinates the production of community collateral (floorplans, price sheets, features sheets).
- Creates and distributes marketing collateral (email, flyers, direct mail, etc.) using brand templates with MM/MD supervision.
- Partner with MM to fully execute hyper targeted campaigns, which may include direct mail, flyers, and or emails. Will include copy writing, image selection and implementation.
- Assists MM with planning and execution of marketing promotions, community events, and grand openings as needed.
- Assist MM with community sales center and signage strategies, implementation, and maintenance.
Lead & Web Management
- Assist the (NHIM) using the web admin tool to maintain, audit and update local content on Beazer.com including address, hours, driving directions, pricing, incentives, key community features and local interest features.
- Assists NHIM with lead management during schedule weekends, FTO, (plus additional as needed) by responding to online inquiries with a goal of timeliness, helpful information, and strong customer service.
- Maintain Customer Experience (LES) Benchmark of 3.65 or greater
- Completes necessary tasks for all converted leads, including but not limited same day phone calls/texts and follow up emails.
Education & Experience
- Minimum bachelor’s in Marketing, Communications, Journalism, or related field.
- 3-5 years’ experience in marketing position, in new homes sales industry or agency background preferred.
Skills & Abilities
- Strong project management skills.
- Performance driven and results oriented; takes initiative and demonstrates follow through.
- Experience with SharePoint preferred.
- Strong analytical and technical skills.
- Detail-oriented, with strong planning and organizational skills.
- Excellent written and oral communication skills.
- Ability to problem solve and capture detailed requirements.
- Ability to work independently and collaboratively.
Physical Requirements
- Typical office environment.
- Weekly travel to communities required.
Additional Responsibilities
The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Additionally, an employee's job duties may change at any time, in the company's sole discretion.
Personal Information Collection Notice for Job Applicants
In order to process your application, we will ask you to create an account and provide us with certain personal information, including your identification data (e.g. name, date of birth, driver’s license number, contact details), education information, and professional and employment history. If you have any questions about our privacy policy or would like to learn more, please visit Beazer.com/privacy, which includes a link to an additional notice for California residents and which link can also be visited directly at Beazer.com/Californiaprivacy.
Equal Opportunity Employer
