Overview
The Senior Director of Customer Insights and Experience is responsible for leading our efforts in understanding our customers, optimizing our digital platforms, and driving strategic decisions through data-driven insights. This role will be instrumental in shaping the customer experience across all digital touchpoints, leveraging advanced analytics to drive customer engagement, satisfaction, and ultimately, sales growth.
Company Overview: Beazer Homes is committed to employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy.
Primary Duties & Responsibilities
- Develops and leads the vision and strategy for customer insights, analytics, and digital experience, aligning with Beazer Homes’ overall business objectives.
- Manages and mentors a team of data analysts, customer experience professionals, and digital experts.
- Collaborates with cross-functional teams including Marketing, Sales, IT, Land, and Operations to integrate customer insights into all aspects of the business.
- Leads efforts to deeply understand our customers through data, including persona development, journey mapping, and behavioral analysis.
- Oversees the design, execution, and analysis of customer surveys, focus groups, and other feedback mechanisms.
- Utilizes secondary research and advanced analytics to identify trends, opportunities, and risks, providing actionable insights to senior leadership.
- Partners with media agency to ensure proper tracking, requirements, campaign analytics are set up
- Drives the strategy for Beazer Homes’ digital platforms, ensuring they deliver a seamless, personalized, and engaging experience for our customers.
- Oversees the re-launch of website user experience (UX) and other digital channels, focusing on customer engagement and lead/demand generation.
- Partners with IT lead efforts to integrate digital tools and technologies that enhance the customer experience, including CRM systems, AI-driven personalization, and marketing automation.
- Ensures data integrity and governance across all customer data sources.
- Collaborates with IT and other departments to ensure the marketing technology infrastructure supports advanced analytics and customer insights initiatives.
- Provides regular reporting on the performance of digital platforms and customer experience initiatives, with a focus on ROI and business impact.
Education & Experience
- Bachelor’s degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred.
- 10+ years of experience in customer insights, analytics, and digital experience, preferably in a consumer-focused industry.
- Proven leadership experience with the ability to manage and develop high-performing teams.
- Expertise in data analysis, statistical methods, and advanced analytics tools (e.g., SQL, Python, R, Tableau).
- Strong understanding of digital marketing, UX/UI, and CRM systems.
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
Physical Requirements
- Hybrid environment with at least 3 days in office a week
Additional Responsibilities
The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Additionally, an employee's job duties may change at any time, in the company's sole discretion.
Personal Information Collection Notice for Job Applicants
In order to process your application, we will ask you to create an account and provide us with certain personal information, including your identification data (e.g. name, date of birth, driver’s license number, contact details), education information, and professional and employment history. If you have any questions about our privacy policy or would like to learn more, please visit Beazer.com/privacy, which includes a link to an additional notice for California residents and which link can also be visited directly at Beazer.com/Californiaprivacy.
Equal Opportunity Employer
